Quick snippets from our morning read on Thursday, 15th April 2021
Today’s morning read is by Morgan Housel, article about Venture capital and the need to make it first and fast.
I’m going to try to explain what’s going on in VC. First, a story about fish.
Take two groups of identical baby fish. Put one in abnormally cold water; the other, abnormally warm water. There’s a certain temperature on either end that does something interesting: Fish living in cold water will grow slower than normal, while those in warm water will grow faster than normal.
Put both groups back in regular temperature water and they’ll eventually converge to become normal, full-sized adults.
Then the magic happens.
Fish with slowed-down growth in their early days go on to live 30% longer than average. Those with artificial super-charged growth early on die 15% earlier than average.
That’s what biologists from University of Glasgow found a few years ago.
The cause isn’t complicated. Super-charged growth can cause permanent tissue damage and, as the biologists put it, “may only be achieved by diversion of resources away from maintenance and repair of damaged biomolecules.” Slowed-down growth does the opposite, “allowing an increased allocation to maintenance and repair.”
“You might well expect a machine built in haste to fail quicker than one put together carefully and methodically, and our study suggests that this may be true for bodies too,” Neil Metcalfe, one of the researchers, once said.
Growth is good, if only because runts eventually get eaten. But forced growth, accelerated growth, artificial growth – that tends to backfire.
The same thing has been found in humans. And in birds. And in rats.
But nowhere is it more obvious than in companies.
Starbucks had 425 stores in 1994, it’s 23rd year in existence. In 1999 it opened 625 new stores. By 2007 it was opening 3,500 stores per year.
This wasn’t a blind strategy. Buying coffee before habits were formed was often an impulse. Starbucks had research showing customers were often unwilling to cross the street to buy a cup of coffee – doing so was enough effort to make you contemplate whether you need a $4 latte. And the popularity of existing stores could push lines out the door. It was potential customers’ top turnoff. Like Yogi Berra said, “Nobody goes there anymore. It’s too crowded.”
So Starbucks’ mission in the late 1990s became to grow so big, so fast, that everyone in the world had “access to the Starbucks Experience wherever their day takes them.”
And, damn, did it succeed.
But force-fed growth backfired. New stores were opened because there were growth targets, not because data pointed to geographic demand. Examples of Starbucks saturation became a joke. Same-store sales growth fell by half as the rest of the economy boomed. Worse, a singular focus on growth took focus away from customer experience. New food items smelled bad. Stores were redesigned for capacity, not intimacy. Drink production became industrially mechanized.
Then-chairman Howard Schultz wrote senior management in 2007: “In order to go from less than 1,000 stores to 13,000 stores we have had to make a series of decisions that, in retrospect, have led to the watering down of the Starbucks experience.”
The bill came due. In early 2008 Starbucks closed 600 stores and laid off 12,000 employees. Its stock fell 73%, which was awful even by 2008 standards.
Starbucks recovered and is growing again, but not before a strategy reckoning. Schultz wrote in his 2011 book Onward: “Growth, we now know all too well, is not a strategy. It is a tactic. And when undisciplined growth became a strategy for Starbucks, we lost our way.”
Starbucks is a lucky one. There is a graveyard of companies whose early success pushed them to grow as fast as they could, right past the point where growth killed them. Washington Mutual. Crumbs. Homejoy. Fab. Solyndra. Each had something going for them, but ruined it by saying, “How can we get more of it faster.”
People do this too. Everyone knows the investing duo of Warren Buffett and Charlie Munger. But 40 years ago there was a third member, Rick Guerin. Warren, Charlie, and Rick made investments together. Then Rick kind of disappeared. Turns out he was highly leveraged with margin loans, and during the 1974 recession had to sell his Berkshire Hathaway stock to Warren for less than $40 a share. Buffett later told Mohnish Pabrai:
Charlie and I always knew that we would become incredibly wealthy. We were not in a hurry to get wealthy; we knew it would happen. Rick was just as smart as us, but he was in a hurry.
Too much, too fast.
Now onto what’s going on in VC.
Read the rest of the article here.
And as always, if you enjoyed this, check out the rest of our daily snippets, curated daily, right here on The Red Notebook.
