Snippets

Daily Read #32 – 3 Ways Self-Awareness is Key to your Business Growth

2 Mins read

We begin this week with a focus on self-reflection. Today’s morning read is taken from an article written by Henriette Paula Mugisa, Founder of Teesa Advisory Services.

1. Purpose and Servitude

Putting in the work to become more and more self-aware will help you gain clarity on your purpose, the value you bring to the proverbial table and the specific group(s) of people that you want to serve.

This kind of clarity provides a level focus helps you continuously improve your offering for the audience you have identified that you can uniquely serve, thereby increasing the likelihood of your achieving business success/growth.

2. Internal vs External Validation:

The more self-aware you become the more you will align your success with what you believe success looks like for you as opposed to what other may say success looks like. Many entrepreneurs, including myself, have fallen victims of success exhaustion that is a result of constantly chasing an elusive goal in order to receive external validation that we are on the right track and making a difference in people’s lives.

I have come to realise that both positive and negative external validation is insufficient to permanently drive momentum to grow a business. What matters is objectively and internally aligning with what you think about the work you are doing, and the impact it has on the lives of those you serve. Recognise that you are independent of what others think of you, you have a sense of responsibility towards the people you serve, however, this should not come at a cost to yourself.

3. The Ability to Enjoy Life and Rest:

I only learned the idea early this year of defining an annual revenue goal that is satisfactory, as an entrepreneur, reaching that goal and taking a momentary pause on business activity. The idea is that when you hit your target, you should be mindful of other seemingly great opportunities that in reality may take you away from other things in your life that are important to you and require your time.

I would like to encourage you to become more self-aware, realistically set your goals for the year, breakdown what you will have to do to reach these goals, achieve them and then take a break. REST. RELAX. REFLECT and ENJOY YOUR LIFE. A famous life coach once said, “Just because you can do something, does not mean that you should”.

You can read the full reflective article published on our website.

And as always, if you enjoyed this, check out the rest of our daily snippets, curated daily, right here on The Red Notebook.

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